Storytelling improves information retention – that’s been proved beyond doubt. And animation is an impactful, cost-effective way to engage your audience – meaning that whatever your message might be, it will be remembered.
Animation is a medium without limits. Whole worlds can be conjured up, characters can be brought to life, and rules can be broken. The only real constraint is the limits of our imagination – and there’s plenty of room in there!
SHAREABLE & SEARCHABLE
Animation and video content massively improves any websites search-ability on Google, and other engines. Not just that, but your audience will share animation directly with others (if it’s good!)
Keep them glued
Video engages people for longer on your website
The average user spends 88% more time on a website with video.
Animation is, in it’s most simplistic form, lots of pictures shown one and after another. Really quickly. So it’s really quite easy for an animation to be cut into a series of shorter sequences for social media. Or create a collection of graphics, illustrations and posters for both the digital and physical [aka print – yes we still like print here ] world of marketing and communications - simply by hitting pause [ OK there’s a little more to it than that but you get the idea ].
The movement and motion of animated content will grab people’s attention. It will stop them scrolling through their feeds, it will make them sit for a minute and watch and listen to what you have to say. You don’t have people’s attention for long online, so make sure you make that time count with something that really stands out.
If you want to stand out then your content can’t look like everyone else’s! People are drawn to what is new, we’re naturally curious creatures. Not only will it lure viewers in, but with a uniquely designed series of animations and supporting content people will get to know and become visually more familiar with your brand, message or organisation.
The sky’s the limit
Animation is a more cost-effective solution to film
According to 65% of marketers, production (filming, lighting, and audio) is the most expensive part of the video creation process.
Animation is a cheaper way to make anything you can imagine happen!
Apparently there’s a thousand ways to skin a cat [ poor things ]. The same is true for delivering a message or telling a story or communicating a brand. Animation, since it is conceived and created from scratch, can be done in just the right way to sit alongside and within your already established brand.
We don’t mean in technique here [ although yes – animation is effectively moving illustrations ]. No, we mean they can easily describe and explain complicated data, hard to comprehend thoughts and intricate ideas. Animation can illustrate through motion, change and time something words would take too long to do and a single picture could not.
Sometimes difficult stories must be told, or hard to hear facts shared. Animation can offer a more palatable approach to sharing something that would be too difficult for wider audiences to watch in reality. It is a beautiful, emotive, artistic medium that can illicit true emotion and generate a lasting reaction.
Animation is a powerful communication tool
Here's some more stats to prove it!
96% of people have watched an explainer video to learn more about a product or service.
91% of businesses use video for marketing.
89% of people say watching a video has convinced them to buy a product or service.
91% of people say they want to see more online videos from brands in 2023.
51% of people are more likely to share video with their friends than any other type of content, making video comfortably the most ‘shareable’ type of online content.
Where both video and text are available on the same page, 72% of people will watch the Video rather than read the copy.
So there you have it. You’re still here - so you can see it works.
But if you still need convincing just send us a message or give us a call.
Any chance for us to continue talking all things animation.