...by using research to inspire a transport network accessible for everyone.
Client: Coventry University in partnership with ncat, the National Centre for Accessible Transport
A transport journey is rarely just about getting from A to B. It might mean seeing friends, getting to work or simply having the freedom to make your own plans. For disabled passengers, barriers along the way can make those everyday choices much harder.
Our brief was to turn ncat’s Accessibility Education and Training Landscape research, funded by the Motability Foundation, into an engaging animation for transport staff.
The research brought together an extensive review of existing evidence, the experiences of more than five hundred disabled passengers, and interviews with accessibility specialists and transport professionals.
At its heart was a simple, human message: the person you encounter on your journey can make an enormous difference.
We built the film around that idea, using a stripped-back graphic world to make the connections between passengers, people and transport systems easy to follow. The aim was to help staff recognise the difference they can make through listening, clear communication and thoughtful support.
The finished film introduces the research and invites viewers to explore the full report - with a reminder that better journeys begin with understanding the people making them.
Credits:
Design & Direction: Simon Armstrong
Services:
- Concept Development
- Design
- Storyboarding
- Animation
- Audio
- Scripting with client
Pathways and People...
"The research covered training, systems and shared learning across the whole transport sector. To make it tangible, we used an analogy: a transport network is like a series of pathways, or a marble run, with travellers rolling through its junctions, gaps and slopes. Wherever friction appeared, the sliders, our transport staff, were the ones who unlocked the way, just as the research found that people are the key to a better journey.
The soft pastel palette and gentle mixed textures kept the tone warm and human, while the shifting pathways showed how people, services and infrastructure all needed to pull together."
Simon Armstrong
Creative Director
