Clarity, structure and form shaping tomorrow’s memoryscape.
Client: The Landecker Digital Memory Lab
As Holocaust memory shifts from a living memory to one that is increasingly digital, who and what will be the memory-makers of tomorrow? The Landecker Digital Memory Lab exists to ensure the sustainability of Holocaust memory in the digital age, and in response to these challenges, it has built a world first, the Digital Memory Database.
Ticktockrobot was commissioned to create an animation that brings this ambitious initiative to life. The film explains the purpose, potential users, and real-world impact of the Database, illustrating how it supports researchers, educators, institutions, and future generations.
Our aim was to communicate both the technical innovation and the moral responsibility at the heart of the project - showing how digital tools can help ensure Holocaust memory remains visible, accessible, and actively sustained for generations to come.
Credits:
Design & Direction: Simon Armstrong
Services:
- Concept Development
- Design
- Storyboarding
- Animation
- Audio
- Social Media
A Bauhausian Influence...
"The brief explicitly avoided the use of recognisable Holocaust imagery or iconography. To keep the film grounded in its historical roots while remaining connected to both its digital future and the Landecker brand, we looked to Bauhaus principles: clarity, restraint, and functional form.
We reinterpreted familiar computer interface icons as a bespoke set of 3D, Bauhaus-inspired objects - reducing them to essential shapes while retaining their recognisability. The final rough-edged renders echo the materiality and imperfection found in the Landecker and Digital Memory Database identities, ensuring the film never feels overly slick or purely “digital,” but instead human, considered, and grounded."
Simon Armstrong
Creative Director
