Quit it!

Client: AXA

We recently completed a series of 5 short social media videos for Insurance giant AXA - who have recently disinvested in any tobacco related products.

Launched in conjuction with The Wold Healtrh Organisations Anti Smoiking day, the series reveals facts about smoking that might just help you take that final step to a smoke free lifestyle.



Design & Direction:

Simon Armstrong


Martin Sadofski

Audio / VO:

Coast Productions


  • Concept & Scripting
  • Storyboarding & Design
  • Animation & Production
  • Audio

Sticking to it...

We had to stick very closely to their brand, which meant limiting the colours to their palette and creating characters that were aesthetically matched to a series of illustrations the organsation had developed for thier recent re-brand.