Syncera - A Different Direction
A corporate film for a pharmaceutical company that explore how Syncera can streamline surgical processes by avoiding the common obstacles often encountered.
The agency approached us with a sketched storyboard and script and asked us to visualise their concept. Our director Simon proposed a fully 3D route to create the clean and crisp feel the client’s mood boards had intonated. This route also allowed for more freedom – pivotal in figuratively illustrating the flexibility the product offers to its users.
We looked at how the four main words: Waste, Mismatch, Cost and Training Time could be physical interpreted using shape and space that would, along with the words themselves, become physical objects the lines and to negotiate. So Waste becomes a vortex sucking lines into it, Costs spiral up and out of control whilst Mismatch twists into a maze the lines must fit through if they are to progress…
|Storyboard / Script||Aesop|
|Art Direction :||Simon Armstrong & Jun Iwakawa|
- Audio Production inc VO Record