A viral campaign featuring a series of animations and microsite to promote Graham Carter's solo show.
Drawing inspiration from the tale of ‘Pinocchio,’ this series of animated shorts tells the story of three marionettes; The Warrior, The Explorer and The Astronaut. The films follow the characters as they journey through far off, fantastical lands travelling to a final secret destination, which was revealed in the full edit unveiled at the private view.
|Co - Direction:||Simon Armstrong|
|After Fx:||Simon Armstrong|
|Web Build:||Stephen Elford|
We also built a micro site to house the work and give a heavy social media capaign somewhere to firect traffic.