Keeping It Real - Medical Trial Testing

Client: Wooley Pau Gyro

Please Note; due to Pharmaceutical Industry Regulations we are unable to show you the video with original audio or client logo.  This is our own version with our own music and script based on no medical evidence or facts, it's just to present our work.

A corporate film for a pharmaceutical company with art direction from Graham Carter.

Debuted at an International medical conference, this animated film harnesses Graham’s imaginative yet humorous direction and vision.  By placing quirky 2D characters into a Jetsons-inspired 3D world, we highlighted the disparity between different trial techniques told through the story of ‘Pete’ and his friends 'Fred, Ned and Ted’....and everyone else.

Concept & Direction:

Simon Armstrong &

Graham Carter

Art Direction: Graham Carter
Animation Direction: Simon Armstrong
Project Production: Samantha Armstrong

  • Animation
  • Design
  • Storyboarding