Dreams Advertising Campaign
Client: Dreams Ltd
A TV advertising campaign to highlight the unique selling points of Dream's services and products.
We created a series of animations, as well as a promotional micro site, featuring our whimsical character creation 'Sleepy Ed' inspired by a head resting on a pillow.
Telling the story through the guise of a sleep aid tape and the subsequent dream, our character discovers the benefits of Dream's products and services, resulting in a better night’s sleep.
Voiced by the late great Richard Briars, we also created a microsite and various campaign assets including bumpers, end tags and graphic branding.
| Credits: | |
| Concept/Design/Direction: | Simon Armstrong |
| Animation: | Simon Armstrong & Chris Daw |
| Music/ Sound effects: | Nick Crofts & Paul Stroud |
| Narration: | Richard Briars |
| Web Build: | Stephen Elford |
- Concept
- Animation
- Design
- Production
- Web Site
- Campaign
Dreams 360Video
Dreams01 small
Dreams01 small
Dreams01 small
Dreams04 Large
Dreams06 small
Dreams06 small
WHERE DREAMS COME TRUE
The worlds were crafted to form from a dream. These are often built from distorted memories of
our waking reality. Since the focus was the bedroom I designed the worlds to form that specific
world - more specifically the wallpaper pattern.
The aesthetic purposefully mimicked the children’s TV programs of old - especially classic such as
The Magic Roundabout. We wanted to keep a magical, family friendly feel to the ads in keeping
with the company’s ethos.
The lighting needed have a night time hue yet still feel warm and cosy. The soft shadows mixed
with bright over exposed colours gave a feeling of both whilst helping transport the viewer away
from the original location.
Simon Armstrong - Designer and Director
