TABACCO FREE ME

Client: AXA

We recently completed a series of 5 short social media videos for Insurance giant AXA - who have recently disinvested in any tobacco related products.

Launched in conjuction with The Wold Healtrh Organisations Anti Smoiking day, the series reveals facts about smoking that might just help you take that final step to a smoke free lifestyle.

Click the images below to watch each film.

Credits:  
Design & Direction:   Simon Armstrong
Script: Martin Sadofski
Audio: Coast Productions

 


  • Character Design
  • Storyboarding
  • Animation

A WORLD WITH RULES

 

AXA had recently completed a new rebrand with Wollf Ollins. 

We were tasked with creating the animations to compliment
thier new look, a vector based aesthetic with a strict colour
palette of 10 colours.  We decided to use only three of four
of these colours per film, allowing each to have it's own
palette and create a series that was rich in colour throughout.

BUT RULES ARE MEANT
TO BE BROKEN

 

We took their existing two dimensional style and
brought it into the third dimension, allowing us to
craft better stories using figures and worlds that sit
in our world and therefore resonate with it audiences.

Graphics and text supported the visuals to give it a
each film a news article feel that would sit better on
it's intended online and social media home.