The Brief:

To create a short Ident to promote a competition run by Toys R Us in collaboration with Star Wars and Cartoon Network.  The spot needed to be sensitive to the branding of all three parties, as well as feature the prizes to be won.

Our Approach:

Using Cartoon Networks existing cube brand structure we created netting of two famous Star Wars characters, Yoda and Darth Maul, thus integrating Cartoon Network with Star Wars. 

We drafted a script that meant the two characters were fighting over the prizes and during the fight reveal the Toys R Us logo as a projection beneath them.

The Credits:

Client: Turner Broadcast

Concept, Design and Direction: Simon Armstrong

3D and After Effects: Simon Armstrong

Music and sound effects: Bubble TV