The Brief:

To create a series of 25 forty second graphic animations within 5 key areas; skating, water, body motion, winter sports and biking.  The style must highlight the pressures on the human body when executing extreme sports and compliment the clients existing sports footage. The videos had to hold up to downsizing for portable devices.

Our Approach:

Working closely with our client Red Bull we developed the crash test style of our lead character.   By slowing down the movement of our maquette we were able to emphasize the exact points of pressure during their exercise.

The success of the initial series of animations lead to their inclusion in 'the B-Boy Episodes', a collection of 5 HD break dancing films by talented director Brendon Smale who shot the series on Red Cam.  Our graphics are a small part of some great films so please check them out!

The Credits:

Client:  Red Bull

Concept, Design and Direction: Simon Armstrong

Production: ticktockrobot

Video and editing: Brendon Smale