The Brief:

To create an original promo to promote Tom and Jerry on Boomerang.

Our Approach:

We were charged with 're creating' a classic Tom and Jerry episode, using supplied traced 2D animations of the classic.  The concept was to create a new environment that reveals itself to be the Boomerang logo.  The 3D gave a fresh perspective, whilst painted textures helped retain a classic Tom and Jerry feel.

The promo won Silver at the 2009 UK Promax awards for 'Best Originated Childrens Promo'.

The Credits:

Client: Turner Broadcast

Concept, Design and Direction: Simon Armstrong

3D and After Effects: Simon Armstrong

Flash animation: Turner Broadcast

Music and sound effects: Bubble Tv