The Brief:

Conceive and create a microsite and banner campaign to promote the new Spyro the Dragon video game 'Skylanders' launching autumn 2011. 

Our Approach:

The game was unique in its approach.  Collectable action figures would then activate playable characters in the game, by way of a 'Portal'.  Thus we decided to mimic this structure in the campaign, which would be involving as well as informing for viewers as to how the game worked.  The game has a roster of 32 characters based around 8 fundamental elements.  Using these elements as our structure, viewers were charged with finding 8 hidden characters on cartoon networks' website.  Finding these characters unlocked their Bio pages where information on that character was available, from Stats, Bios and game play footage.  We also created a virtual 'toy box' where the toys / characters found could be visually stored, shared with friends and printed through collectable pdf's.

The Credits:

Client: Activison

Agency: Turner Media Innovations

Concept, Design and Direction: Simon Armstrong

3D: Simon Armstrong

Web coding: Stephen Elford