The Brief:

To create 12 simple character animated shorts that would be released in line with each race of the 2008 F1 season.  Yes we know that's not enough for a full season, see 'Race to the Future' for the remaining set.

Our Approach:

The design and look of the shorts had to be in keeping with The Red Bulletin F1's website, which was white in backdrop and minimalistic yet quirky in tone.  Using simple characters on a white backdrop allowed the animations to sit comfortably on the site as well as run quickly and smoothly at high resolutions.  Working with the client scripts were developed for 5 'F1 vs. GP2' storyboards, followed by 7 'Modern vs. Classic F1' boards.  A collection of our personal favourites is shown here.  Please get in touch if you want to see the whole series.

The Credits:

Client: The Red Bulletin [Red Bull subsidiary]

Design, Direction and Animation: Simon Armstrong

Music and sound effects: Richard Spiller