The Brief:

To create a 10 sec sting that had to utilise the channels brand logo.  That's it.

Our Approach:

There were 3 ideas.  One was that of a Dragon that is built from a strewn deck of cards and spews E4 fire.  The second was Simon's personified interpretation of how annoying it is to sneeze on your work.  Lastly, well, we all hate commuting and wonder why we do it, yes?

The Credits:

Client: E4

Concept and direction, design: Simon Armstrong

Animation and Compositing using Maya & After Effects: Simon Armstrong

Camera work: Russel Weekes

Music and sound effects: Russel Weekes